Adding Services layers to a Product is a key step in the evolution from Product to Solution. Customers look for Solutions to business "pain points" and the Product itself may no longer be sufficient on it's own to meet the Customer business need
Servitization is an industry term which describes the process of transforming a product based business into a consultative, solutions-based business via the introduction of services layers surrounding the product to form a more compelling overall business solution and one which has a much better chance of driving a real business outcome for the customer. Click on the above image to get a better understanding of the multiple "layers" which could be added on top of a product before it might be considered to be a real Solution for a Customer.
Pathway4Business has a methodology which helps clients through the transformational journey from Product Provider to Solutions Provider in a controlled and effective manner.
Move the mouse over the Circles below to see some of the various tools, methodologies, processes and growth strategy techniques which Pathway4Business follow.