The Software sector is one of the most relevant areas where Pathway4Business has used it's Servitizer model to create a framework which enables small-medium Software Companies build a Professional Services ecosystem surrounding their product which ultimately creates a Solution for the Customer. The framework is based on recognising the components or "layers" which need to be added to a basic software product in order to convert it into a Solution that can drive Business Outcomes for the Customer. See the image below which shows the difference between the basic Software Product at the centre and the "layers" that may need to be added on top if it before it can be considered to be a Customer Solution. 
 

Customer's generally never buy Products or Services   .............    they buy Solutions to Business Problems  !!